Brand objectives
Ever wondered about the key goals brands need to pursue to succeed with retailers? While there are many, four are particularly crucial for achieving success in retail:
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Differentiate from competitors: In a crowded marketplace, clearly articulating product USPs is essential to stand out within the category.
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Build brand loyalty: Engaging consumers in-store can disrupt entrenched buying habits and foster brand loyalty over time.
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Drive initial and repeat sales: The success of FMCG goods hinges on acquiring new customers and retaining them over the long term.
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Communicate product value: In-store activities challenge brands to simplify their message and effectively convey their product's quality and value proposition. If it can't be explained clearly and quickly, consumers may opt for a competing product.
Retailer objectives
While retailers have unique business objectives, there are common goals for in-store experiences like tasting events and product demonstrations. Each goal depends on the others for success:
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Increase store traffic: Drawing more shoppers into the store is the first step toward boosting sales.
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Enhance average purchase size: Once customers are in-store, offering a diverse range of products encourages higher spending per visit.
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Improve the shopping experience: With consumers having more choices than ever in shopping venues and times, factors like availability and price are no longer the sole considerations; the quality of the shopping experience plays a crucial role.
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Foster word-of-mouth promotion: Even in today's digital age, word-of-mouth remains a potent marketing tool. Retailers rely on loyal customers to recommend their store to others, thereby increasing foot traffic at the expense of competitors.
How does in-store sampling contribute?
Over the years of collaborating with brands and retailers, we've seen how the in-store experience effectively achieves these objectives. Events such as food tastings and product demonstrations accomplish the following:
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Encourages product trial: By placing the brand directly in shoppers' hands, in-store sampling allows consumers to try new products, helping brands and retailers showcase their offerings against established competitors.
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Boosts spending: In-store sampling consistently leads to sales increases of over 250%, providing a measurable return on investment.
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Influences future purchases: Shoppers often continue to buy products they've sampled in-store, ensuring sustained sales beyond the sampling event.
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Enhances the shopping experience: Consumers appreciate the opportunity to try before they buy, improving overall shopping satisfaction and driving increased foot traffic and customer loyalty for retailers.
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Cultivates advocates and awareness: In-store sampling prompts consumers to share their experiences with friends and family, leveraging powerful word-of-mouth marketing.
How can we help?
- Our nationwide network across Malaysia (West Malaysia & East Malaysia)
- Promoter screening & recruitment & payroll
- Delivery and collection
- Sampling equipment rental
- Warehousing